Text Mining How to and why

Text Mining is used by companies for many reasons, some will monitor their social brand to make sure they are not alienating their customers. Because less then 10% of the population will blog or mention that a company upset them businesses know to react quickly if they ever hear negative comments about their brands. The hard thing is locating those negative comments. The tool that is needed is a text text mining software or service. I have found a few companies that offer this:
Attensity or scoutlabs are end to end programs that will help inform you about what people are saying about your brand. If you are looking to do it for a little less money and want more control, you may want to try something like mozenda

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