Data Mining: The Hidden Dollar
You could have an email sign-up on your website or ask people to call for more information on your product. You could tell them all about it and then maybe you'll get a sale.
What if you could collect contact info from relevant websites without having to spend so much time researching or explaining your product over the phone? What if you could target advertisements to buyers who were more likely to purchase your product? What if you could send out email blasts only to relevant potential buyers?
Data mining tools allow you to find the people who want your product without wasting time, money, and energy on those who don't need your product.