Businesses need email mining software. This technology allows them to step beyond normal internet gathering of public data by finding encrpyted data that is available on many websites. This data provides email addresses to allow a business to grow through direct marketing. This type of email mining software provides an ongoing service, allowing for emails to be obtained and updated regularly. Some mining software goes beyond providing email addresses and provides data on trends, consumer activity and competitor effectiveness. Modern companies, from clothing to furniture, find an increasing need to utilize email mining software. It's just tough to compete in today's market without the help that email mining software provides.